Posted in: Updates | 18 Comments | Posted on September 13, 2011 by Kimmi

Can you believe that ABBW is just over a week away?!? Months of planning and excitement are about to be realised in the most beautiful roadshow Sydney has ever seen.

To make sure you are fully prepared for the big event, we are providing you some insight, below, of things you will need to bring with you for ABBW.

If you have any questions about this list, please leave a comment below.

Absolute Essentials

· Photo Identification – In order to receive your ABBW pass, as well as your IMATS pass, please make sure you bring some form of photo identification (eg drivers licence, passport, student union card, keypass etc).

· Business cards – Officially these are not ‘essential’ but if you want to make the most of your time at ABBW, you will need them. Not only will you be meeting other bloggers, you will also be meeting some of the biggest brands / people in the beauty industry. Make sure your cards have your name, blog address, email address/contact details and any other information you think is relevant, i.e. Twitter and Facebook page links.

· A great big smile and an awesomesauce attitude. Seriously, you will be networking and mingling with 85 of the best beauty bloggers in the country. So bring a positive attitude with you. It’s compulsory!

What to pack
(if you are travelling from interstate and/or staying away from home in Sydney)

· Checked-in luggage / Large suitcase. For those of you hoping to get away with carry-on luggage, let me warn you now (without giving too much away), the goodies you will receive will outweigh any airlines carry-on weight limit. Please bring check-in luggage. We cannot store and/or post your goody bags to you.

· Pack light. Do not stuff your suitcase with ten different outfits. Leave as much room as possible for product that you will be taking back home. Plan your outfits ahead of time to avoid bringing unnecessary items.

· Appropriate clothing. Sydney in late September has an average temperature of 19degrees and is mostly sunny. Please check forecasts the week of ABBW to plan your outfits. Please see below for further details about the dress code for each event.

· Comfortable shoes. There isn’t alot of walking involved in the weekend (aside from IMATS) but make sure you pack either flats, sneakers or any other comfortable shoes.

Dress code for events

Generally, the dress code for the events is neat, business casual. Be tidy, be presentable and don’t look like y ou’ve just been dragged out backwards from a hedge. Or I will be tempted to bring out the kitty lick.

For IMATS… wear comfortable, appropriate clothing with flats or walking shoes.

For Beauty Media Event… same clothing as IMATS. You will not have an opportunity to change clothes between IMATS and the Beauty Media Event. If you are wearing really casual shoes to IMATS, bring some nicer flats or heels to change into for this event.

For Saturday Dinner Event… not quite black tie but reasonably formal and ‘dinner-esque’. No denim under any circumstances. Same goes for thongs, t-shirts or anything you would wear to the beach.

For Breakfast, Masterclass and Keynote Speaker… you will be wearing the same ensemble for all three events. As these events will have you sitting for long periods, I’d advise wearing something comfortable and relaxed, but still smart-business.

Bear in mind that you are not only representing your blog, but beauty bloggers in general. How you present yourself will be the first thing people see about your blog. Remember, your blog is your brand,  so represent ladies and do us (and yourself) proud!